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  • Made in the UK with pawsitive vibes, tail-waggin’ quality, and cheeky charm. The ulti-mutt tags your pup deserves—paw-fectly crafted for every good boy and girl!

  • Light as a feather and silent as a ninja—our tags keep your pup comfy and quiet, no jangling, just wagging all day long.

  • No matter where your fur royalty rules, we ship worldwide—dropping jaw-dropping, tail-wagging tags that scream top dog. From London to Timbuktu, your pup’s glow-up is unstoppable.

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Paws down, the best!

Laura Peck

"Couldn’t recommend these guys anymore, love Rolo’s custom made tag. Amazing quality and great communication all the way through. Thank you"

Becki Kay

"Such an amazing company! Best place to go for any custom dog tag ideas and open to crazy ideas aha! I recently purchased 2 custom dog tags after reaching out on Instagram to discuss my ideas, one was a request for a larger tag version if a previous design which they were happy to do. They sent me an invoice and I received my item in the stated turn over period on the website by 48hour Royal Mail. They also answered my messages on Instagram when I was unsure about delivery time."

Paula Karen

"So so pleased with my tag, totally bespoke. Grace was amazing - thank you!"